tl: dr
Cigarette butts, though small, persist in the environment for years, contributing significantly to pollution. This project seeks to break smokers' habits by through a gamified solution that targets and modifies the habit loops and making the cigarette disposal experience fun.
What did I do?
Conduct shadowing exercise on smoker’s behaviour
Identify habit loops
Conceptualise to break the habit and user test
Team
Along with 2 UX Researchers and 1 HCD Lead
Duration
1 year 6 months
Tools
People throw cigarette butts on the ground due to herd mentality and develop the habit due to convenience, without realizing that they are harming the environment.
breaking habits by sarcasm
Installation with graphic of a bald person is a sarcastic take to the butt crushing experience.
what the shopkeeper said about prototype...
‘agar iski zarurat nahi toh isse yehi chod ke jao’
[ translation: if you don’t need it, keep it ]
impact and small wins
appreciation on social media: people put stories when they came across the prototype
Technology is the key
In most cases, the core technology was already predetermined, and I had to maximize its potential. There wasn’t much room to transition the system to entirely new technology.
Technology is the key
In most cases, the core technology was already predetermined, and I had to maximize its potential. There wasn’t much room to transition the system to entirely new technology.
our approach
research
shadowing exercise to observe people in their natural setup
UI
doing feasibility check
simultaneously doing handover to UI designers
testing prototypes with new and pro players