EASY EAT
EASY EAT
Food Ordering Experience for South East Asia
tl:dr
Easy Eat is a food ordering application based in Malaysia catering to people who are usually Chinese, Malay & Indian. The project aimed to streamline operations, improve customer experience, positioning EasyEat as the ultimate partner for a successful restaurant business.
I tapped into the Malaysian food ordering market by conducting thorough analysis & establishing new visual language for the brand.
Easy Eat is a food ordering application based in Malaysia catering to people who are usually Chinese, Malay & Indian. The project aimed to streamline operations, improve customer experience, positioning EasyEat as the ultimate partner for a successful restaurant business.
I tapped into the Malaysian food ordering market by conducting thorough analysis & establishing new visual language for the brand.
What did I do?
Research the targeted demography i.e Malaysian audience.
Conducting preference test with users to evaluate UI themes.
Creating UI for the application and inculcating the aspects of personalisation and gamification.
Research the targeted demography i.e Malaysian audience.
Conducting preference test with users to evaluate UI themes.
Creating UI for the application and inculcating the aspects of personalisation and gamification.
Team
Under The Minimalist along with 1 UI designer, 1 project manager and 2 animators
Under The Minimalist along with 1 UI designer, 1 project manager and 2 animators
Duration
2.5 Months
2.5 Months
Tools
our approach
Research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
UX
Strategise to increase user engagement & create a win -win situation for the restaurants and customers
Wireframing for the mobile app
research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
Testing
Testing UI themes with target audience to understand their perception in depth.
research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
UI
Inculcate bright colour scheme, icon for halal & other cultural relevant elements
research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
Animation
Preparing in depth documentation for animators & development
research
In-depth desk research on the color symbolism in different cultures.
Analysis of Southeast Asian food ordering apps
things I led are highlighted
building UI themes
building UI themes
3 UI themes were shared with the participants to get feedback on how well the application sits in the cultural setting.
Flat UI Design
Neumorphic
Dark Theme
Each theme had its pros and cons and to truly create user-centric designs, therefore, we went ahead to test these themes with the users.
3 UI themes were shared with the participants to get feedback on how well the application sits in the cultural setting. Along with the preference test, we laid out a google survey to collect data from a wider audience.
- Flat UI Design
- Neumorphic
- Dark Theme
testing with the audience
testing with the audience
Why preference testing?
This helped to understand the user’s mental model, consider the possible cultural differences and create a user-centric design.
3 UI themes were shared with the participants to get feedback on how well the application sits in the cultural setting. Along with the preference test, we laid out a google survey to collect data from a wider audience.
- Flat UI Design
- Neumorphic
- Dark Theme
preferred neumorphic design approach that I worked on.
preferred neumorphic design approach that I worked on.
⚠️ Due to development constraints, we went ahead with the second preferred option which is the Flat UI
Kicking Off UI
Kicking Off UI
become culturally relevant.
Kicking Off UI
become culturally relevant.
become culturally relevant.
✨ some swipe worthy moments ✨
✨ some swipe worthy moments ✨
✨ some swipe worthy moments ✨
what I learnt
what I learnt
🫣 unfortunately, most of my work is under NDA. Feel free to reach out @akankshamahanti05@gmail.com to discuss more details :)
🫣 unfortunately, most of my work is under NDA. Feel free to reach out @akankshamahanti05@gmail.com to discuss more details :)
Like what you see?
Open for collaborations & internships, don't shy away from a chitchat :)
crafted with love 💌 and chai ☕ by @Akanksha 2024
Like what you see?
Open for collaborations & internships, don't shy away from a chitchat :)
crafted with love 💌 and chai ☕ by @Akanksha 2024