POCKET 52
POCKET 52
Online Poker Gaming Experience
tl:dr
Pocket52 is a poker platform aiming to be India’s number one stand-alone B2C poker site in terms of revenue (by 2024).
My role was to develop both desktop and mobile versions of the game, bringing a fresh perspective to the poker experience.
Pocket52 is a poker platform aiming to be India’s number one stand-alone B2C poker site in terms of revenue (by 2024).
My role was to develop both desktop and mobile versions of the game, bringing a fresh perspective to the poker experience.
What did I do?
Understand the nuances of poker game
Joining the project midway to conceptualise for desktop and mobile versions
Effectively communicate trust and fairplay to new and experienced players
Understand the nuances of poker game
Joining the project midway to conceptualise for desktop and mobile versions
Effectively communicate trust and fairplay to new and experienced players
Team
Under The Minimalist with 2 UX designer and 2 UI designers under the guidance of 1 UX Specialist.
Under The Minimalist with 2 UX designer and 2 UI designers under the guidance of 1 UX Specialist.
Duration
3 Months
Tools
38%
Increase in user conversion by nudging users to play the practice game
14%
Increase is user conversion by improving Vault's visibility
20%
Reduction in time per hand
target audience
New players who are not accustomed to poker
New players who are not accustomed to poker
Anybody who has played similar online card games
Anybody who has played similar online card games
Anybody who earns rapidly through crypto, stocks etc
Anybody who earns rapidly through crypto, stocks etc
Anyone who can spend money on entertainment
Anyone who can spend money on entertainment
our approach
research
getting handover from previous UX designer
familiarizing oneself with poker as a game and its fundamentals
engaging business stakeholders to understand strategic priorities
analyzing competitors to within the market landscape
research
getting handover from previous UX designer
familiarizing oneself with poker as a game and its fundamentals
engaging business stakeholders to understand strategic priorities
analyzing competitors to within the market landscape
ideation
brainstorming ideas for identified problem areas
wireframing in line with what has been already done & iterating
improvements based on stakeholder feedback
ideation
brainstorming ideas for identified problem areas
wireframing in line with what has been already done & iterating
improvements based on stakeholder feedback
ideation
brainstorming ideas for identified problem areas
wireframing in line with what has been already done & iterating
improvements based on stakeholder feedback
UI
doing feasibility check
simultaneously doing handover to UI designers
testing prototypes with new and pro players
UI
doing feasibility check
simultaneously doing handover to UI designers
testing prototypes with new and pro players
UI
doing feasibility check
simultaneously doing handover to UI designers
testing prototypes with new and pro players
things I led are highlighted
identifying problem areas
defining requirements
Through multiple rounds of stakeholder interviews, we could differentiate between the needs of the new vs experienced players
Through multiple rounds of stakeholder interviews, we could differentiate between the needs of the new vs experienced players
Through multiple rounds of stakeholder interviews, we could differentiate between the needs of the new vs experienced players
Pro Players
Pro Players
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
New Players
New Players
Inculcating educational content - learning poker as game
Communication of trust and fairplay protection
Inculcating educational content - learning poker as game
Communication of trust and fairplay protection
💡
At the UX stage, we discovered that mobile device caters to newer players while desktop caters to experience players.
💡
At the UX stage, we discovered that mobile device caters to newer players while desktop caters to experience players.
Mobile
Focus on onboarding and nudging the player to play practice game
Desktop
Utilising space for additional pro features
what features should go in the lobby?
A high-level user engagement was achieved by retaining the essential actions of the game while adding exploring new ways of personalisation.
Different permutations of components were brainstormed and combined to achieve personalization in the cash lobby.
A high-level user engagement was achieved by retaining the essential actions of the game while adding exploring new ways of personalisation. Different permutations of components were brainstormed and combined to achieve personalization in the cash lobby.
sneak peak into the final UI
wrapping up
Understanding a new product space♥️♠️
Understanding a new product space♥️♠️
Understanding a new product space♥️♠️
Before diving into the user flows and wireframes, it was important to understand the dynamics of the poker game - jargons, rules etc to truly resonate with the target audience.
Before diving into the user flows and wireframes, it was important to understand the dynamics of the poker game - jargons, rules etc to truly resonate with the target audience.
Don't reinvent the wheel
Don't reinvent the wheel
The product revamp made us question what information to retain and what to change. It was crucial to not completely reinvent the wheel and ideate within the product constraints.
The product revamp made us question what information to retain and what to change. It was crucial to not completely reinvent the wheel and ideate within the product constraints.
Supporting multiple types of users
Supporting multiple types of users
Supporting multiple types of users
The product revamp took care of needs of both new players as well as pro players on respective platform.
The product revamp took care of needs of both new players as well as pro players on respective platform.
The product revamp took care of needs of both new players as well as pro players on respective platform.
Equip a 'growth mindset'
Equip a 'growth mindset'
Since I joined the project midway, it was essential for me to equip a growth mindset and set out of my comfort zones to proactively learn to build on my existing knowledge.
Since I joined the project midway, it was essential for me to equip a growth mindset and set out of my comfort zones to proactively learn to build on my existing knowledge.
Like what you see?
Open for collaborations & internships, don't shy away from a chitchat :)
crafted with love 💌 and chai ☕ by @Akanksha 2024
Like what you see?
Open for collaborations & internships, don't shy away from a chitchat :)
crafted with love 💌 and chai ☕ by @Akanksha 2024