Online Poker Gaming Experience
Pocket52 is a poker platform aiming to be India’s number one stand-alone B2C poker site in terms of revenue (by 2024).
Online Poker Gaming Experience
Pocket52 is a poker platform aiming to be India’s number one stand-alone B2C poker site in terms of revenue (by 2024).
Designed desktop and mobile versions of the poker game to bring a fresh and engaging perspective to the overall poker experience.
Designed desktop and mobile versions of the poker game to bring a fresh and engaging perspective to the overall poker experience.
Team
Team
Team
1 Project Managers, 2 UX + 2 UI Designers
1 Project Managers, 2 UX + 2 UI Designers
Timeline:
Timeline:
Timeline:
3 Months
3 Months
My Role:
My Role:
My Role:
Domain Research, Conceptualisation, Wireframing
Domain Research, Conceptualisation, Wireframing
Increase in user conversion by nudging users to play the practice game
Increase in user conversion by nudging users to play the practice game
Increase is user conversion by improving Vault's visibility
Reduction in time per hand
Reduction in time per hand
Screens successfully designed and implemented
Screens successfully designed and implemented
Target Audience
New players not accustomed to poker
New players not accustomed to poker
Who has played similar online card games
Who has played similar online card games
Who earns rapidly through crypto, stocks etc
Who earns rapidly through crypto, stocks etc
Who can spend money on entertainment
Who can spend money on entertainment
Problem
Newly enrolled users on Pocket52 face a knowledge gap after registration, limiting their progression into active, experienced players. From a business perspective, the key challenge is converting these new users into paid tournament participants.
Solution
The UX strategy focused on nudging users toward paid games through personalized recommendations, progress-based incentives, and behavioral cues.
The UX strategy focused on nudging users toward paid games through personalized recommendations, progress-based incentives, and behavioral cues.
Slide to see the before and after
Slide to see the before and after
Research
Research
Addressing the needs of new vs experienced players through multiple rounds of interviews
Addressing the needs of new vs experienced players through multiple rounds of interviews
Pro Players
Pro Players
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
New Players
New Players
Inculcating educational content - learning poker as game
Communication of trust and fairplay protection
Pro Players
Adding personalisation based on the player's proficiency
Optimising the user flow while retaining the key actions
New Players
Inculcating educational content - learning poker game
Communicating of trust and fairplay protectio
💡
At the UX stage, we discovered that mobile device caters to newer players while desktop caters to experience players.
💡
At the UX stage, we discovered that mobile device caters to newer players while desktop caters to experience players.
MOBILE
Focus on onboarding and nudging the player to play practice game
DESKTOP
Utilising space for additional pro features and personalisation
Design Decisions
Design Decisions
The lobby plays a pivotal role in shaping the poker game experience. Therefore, various component permutations were thoughtfully explored and combined to create a personalized cash game lobby.
The lobby plays a pivotal role in shaping the poker game experience. Therefore, various component permutations were thoughtfully explored and combined to create a personalized cash game lobby.
A high-level user engagement was achieved by retaining the essential actions of the game while adding exploring new ways of personalisation.
A high-level user engagement was achieved by retaining the essential actions of the game while adding exploring new ways of personalisation.
Wrapping Up
Wrapping Up
Understanding a new product space♥️♠️
Understanding a new product space♥️♠️
Before diving into the design it was important to understand the dynamics of the poker game - jargons, rules etc to truly resonate with the target audience.
Don't reinvent the wheel
The product revamp made us question what information to retain and what to change. It was crucial to not completely reinvent the wheel and ideate within the product constraints.
Supporting multiple types of users
Supporting multiple types of users
The product revamp took care of needs of both new players as well as pro players on respective platform.
The product revamp took care of needs of both new players as well as pro players on respective platform.
Equip a 'growth mindset'
Since I joined the project midway, it was essential for me to equip a growth mindset and set out of my comfort zones to proactively learn to build on my existing knowledge.
Understanding a new product space♥️♠️
Before diving into the design it was important to understand the dynamics of the poker game - jargons, rules etc to truly resonate with the target audience.
Don't reinvent the wheel
The product revamp made us question what information to retain and what to change. It was crucial to not completely reinvent the wheel and ideate within the product constraints.
Supporting multiple types of users
The product revamp took care of needs of both new players as well as pro players on respective platform.
Equip a 'growth mindset'
Since I joined the project midway, it was essential for me to equip a growth mindset and set out of my comfort zones to proactively learn to build on my existing knowledge.
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crafted with love 💌 and chai ☕ by @Akanksha 2025