Building a 0→1
E-commerce Ecosystem
Warpli is an Indian instant-delivery e-commerce startup, aiming to deliver various products like electronics, apparel, and groceries within 30 minutes.
Building a 0→1
E-commerce Ecosystem
Warpli is an Indian instant-delivery e-commerce startup, aiming to deliver various products like electronics, apparel, and groceries within 30 minutes.
Strategised launch for a quick e-commerce platform closely with the founders from research to wireframing, UI, testing, and post-launch optimization.
Delivered cross-platform designs (web & mobile) with detailed developer documentation to ensure seamless execution and continuous improvement based on live user feedback.
Strategised launch for a quick e-commerce platform closely with the founders from research to wireframing, UI, testing, and post-launch optimization.
Delivered cross-platform designs (web & mobile) with detailed developer documentation to ensure seamless execution and continuous improvement based on live user feedback.
Team
Team
Team
2 UX + 2 UI Designers + Business Co-founders
2 UX + 2 UI Designers + Business Co-founders
Timeline:
Timeline:
Timeline:
3 Months
3 Months
My Role:
My Role:
My Role:
Qualitative Research
Conceptualization
Design
Usability testing
Dev handoff
Quality check
To launch the app, website, mweb of the product and receive funding
Users onboarded on the app in a week in single city
Users onboarded on the app in a week in single city
screens completed
screens completed
Problem
30 minutes delivery was also restricted to essential groceries, ehh?
Imagine…
realizing your outfit doesn’t match the party dress code a few hours before leaving.
remembering you need a gift right before heading to a house party.
your earphones break right before an important client call.
Problem
30 minutes delivery was also restricted to essential groceries, ehh?
Imagine…
realizing your outfit doesn’t match the party dress code a few hours before leaving.
remembering you need a gift right before heading to a house party.
your earphones break right before an important client call.
Solution
Launched 'Warpli' - a quick e-commerce platform that delivered non essential items within the window of 30 minutes.
Launched 'Warpli' - a quick e-commerce platform that delivered non essential items within the window of 30 minutes.
Impact
The buzz was instant: within days, users were tweeting about under 30-minute delivery stories.
The buzz was instant: within days, users were tweeting about under 30-minute delivery stories.
Designing The Agile Way
The aim was to build minimum viable features in a quick span of time to receive funding.
The aim was to build minimum viable features in a quick span of time to receive funding.
The product was meant to reach the users as soon as possible since this was the first version of the product.
Hence, the agile methodology was defined to bring out the product quickly.
The product was meant to reach the users as soon as possible since this was the first version of the product.
Hence, the agile methodology was defined to bring out the product quickly.
Research
Understanding the scope of quick delivery in the market by analyzing the determinant factors in online and offline shopping environments.
Understanding the scope of quick delivery in the market by analyzing the determinant factors in online and offline shopping environments.
research goals
OBJECTIVE #1
To analyse the determinant factors based on online and offline shopping patterns.
OBJECTIVE #1
To analyse the determinant factors based on online and offline shopping patterns.
OBJECTIVE #1
To analyse the determinant factors based on online and offline shopping patterns.
OBJECTIVE #3
To understand the scope of quick delivery in the market and the user expectations
OBJECTIVE #3
To understand the scope of quick delivery in the market and the user expectations
OBJECTIVE #3
To understand the scope of quick delivery in the market and the user expectations
The user interviews were divided into two: online and in-store shopping behaviour.
Out of 9 interviews, I conducted 4 interviews with different types of shoppers. Through a synthesis, I was able to identify pain points and design opportunities at different stages of the user journey.
The user interviews were divided into two: online and in-store shopping behaviour.
Out of 9 interviews, I conducted 4 interviews with different types of shoppers. Through a synthesis, I was able to identify pain points and design opportunities at different stages of the user journey.
From Insights to Ideation
Out of all the insights, what mattered most was figuring out what to prioritize for the MVP stage.
From Insights to Ideation
Out of all the insights, what mattered most was figuring out what to prioritize for the MVP stage.
CONSUMER'S POV
Need for a platform that helps discover local brands while enabling fast, reliable delivery.
SELLER'S POV
Sellers are looking for solutions that help digitize their inventory and make it easier to market their products online.
BRAND POSITIONING
30 minutes delivery is the core value proposition and needs to be clearly communicated through the digital experience.
Wireframing
As soon as the key features were established, I began drafting the information architecture and wireframes of the app
Wireframing
Out of all the insights, what mattered most was figuring out what to prioritize for the MVP stage.
Overview of wireframes for the mobile app
Rapid Testings and Findings
The first round of testing, revealed that Warpli seemed like any other e-commerce platform and the USP of 30 mins was not communicated enough.
The first round of testing, revealed that Warpli seemed like any other e-commerce platform and the USP of 30 mins was not communicated enough.
Outcomes
~ website launch ~
~ website launch ~
~ website launch ~
Before launching the app, the website was the primary touchpoint where the backend of business happens - onboarding the sellers, recruiting new employees and introducing a brief idea about Warpli to potential partners.
Before launching the app, the website was the primary touchpoint where the backend of business happens - onboarding the sellers, recruiting new employees and introducing a brief idea about Warpli to potential partners.
~ app launch ~
~ app launch ~
The mobile application is where the key consumer journey takes place. In order to differentiate Warpli from the e-commerce market players, a bold quirky mood board was established.
The mobile application is where the key consumer journey takes place. In order to differentiate Warpli from the e-commerce market players, a bold quirky mood board was established.
My Experience
Warpli was a very early stage project with just an idea and a logo. It was the first project in which I contributed to the entire design process from start to finish, from research to usability testing and post production.
I got the opportunity to stir conversations with designers, engineers, developers, managers from various teams and the founder himself. During the whole process, I realised what goes behind building a product from scratch, what are the roadblocks at various touchpoints and how to solve them with my team.
Warpli was a very early stage project with just an idea and a logo. It was the first project in which I contributed to the entire design process from start to finish, from research to usability testing and post production.
I got the opportunity to stir conversations with designers, engineers, developers, managers from various teams and the founder himself. During the whole process, I realised what goes behind building a product from scratch, what are the roadblocks at various touchpoints and how to solve them with my team.
Wrapping Up
Building MVP 🏗️
Prioritising tasks while building the first version of the app under business and technology constraints. While building the MVP, it was important to focus on the key user journey and not necessarily build the full-fledged app.
Prioritising tasks while building the first version of the app under business and technology constraints. While building the MVP, it was important to focus on the key user journey and not necessarily build the full-fledged app.
Utilising resources, maximising efficiency 🛠️
Utilising resources, maximising efficiency 🛠️
Each tool carries a unique benefit, and I believe a combination is conducive to efficient working. I started building information architecture on FigJam and soon realised its limitation and switched to Xmind to maximise efficiency.
Each tool carries a unique benefit, and I believe a combination is conducive to efficient working. I started building information architecture on FigJam and soon realised its limitation and switched to Xmind to maximise efficiency.
Balancing between pace and perfection ⚖️
Balancing between pace and perfection ⚖️
Balancing between pace and perfection ⚖️
It was a fast-paced project with daily deliverables, hence there was a need to strike the balance between speeding towards the deadline but also taking care of the important details.
The product revamp took care of needs of both new players as well as pro players on respective platform.
The product revamp took care of needs of both new players as well as pro players on respective platform.
Working in a cross-functional team 💻
Working in a cross-functional team 💻
I learnt to set up meetings with high net worth individuals, engage everyone and make sure everyone is on the same page. I constantly discovered opportunities to work on my soft skills - communication, confidence and leadership.
I learnt to set up meetings with high net worth individuals, engage everyone and make sure everyone is on the same page. I constantly discovered opportunities to work on my soft skills - communication, confidence and leadership.
🫣 there was a lot more than went into the project, to know more ping me @design.akankshamahanti@gmail.com
🫣 there was a lot more than went into the project, to know more ping me @design.akankshamahanti@gmail.com
🫣 there was a lot more than went into the project, to know more ping me @design.akankshamahanti@gmail.com
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crafted with love 💌 and chai ☕ by @Akanksha 2025