Reimagined Hiring at Razorpay for 50K+ Candidates
Razorpay is a leading Indian fintech company that offers end-to-end digital payment solutions, helping businesses process payments. Used by over 10 million businesses, Razorpay processes more than $90 billion in annualized payment volume.
Create career microsite for a fintech company to balance the expectations of a candidate and help company in the hiring process.
Create career microsite for a fintech company to balance the expectations of a candidate and help company in the hiring process.
Team
Team
Team
1 Project Manager + 1 UX Specialist + 1 UX Writer
1 Project Manager + 1 UX Specialist + 1 UX Writer
1 Project Manager + 1 UX Specialist + 1 UX Writer
Timeline:
Timeline:
Timeline:
2 Months
2 Months
2 Months
My Role:
My Role:
My Role:
Conceptualisation, Wireframing, UX writing
Conceptualisation, Wireframing, UX writing
Conceptualisation, Wireframing, UX writing
monthly visits on the careersite
monthly visits on the careersite
Daily users
Daily users
Time reduction in task completion
Problem
How might we revamp the candidate experience while looking for the right role across multiple touchpoints on the website and help in talent acquisition?
How might we revamp the candidate experience while looking for the right role across multiple touchpoints on the website and help in talent acquisition?
Solution
Designed a story-driven careers platform to attract the right talent and enhance engagement. The UX strategy focused on standardizing the hiring journey, reducing drop-offs, and reinforcing brand value through employee storytelling.
Designed a story-driven careers platform to attract the right talent and enhance engagement. The UX strategy focused on standardizing the hiring journey, reducing drop-offs, and reinforcing brand value through employee storytelling.
Designed a story-driven careers platform to attract the right talent and enhance engagement. The UX strategy focused on standardizing the hiring journey, reducing drop-offs, and reinforcing brand value through employee storytelling.
Slide to see the before and after
Slide to see the before and after
How did I reach the solution?
Breakdown of Problem
The existing website has an integration with MyNextHire(MNH) that allows Razorpay to post jobs which are then reflected in the current website.
ℹ️ Users found company-related information and employee reviews on Linkedin, Glassdoor.
ℹ️ Users found company-related information and employee reviews on Linkedin, Glassdoor.
💰Information related to Razorpay isn’t articulated in layman terms, this causes them to drop-off and look in other platforms.
💰Information related to Razorpay isn’t articulated in layman terms, this causes them to drop-off and look in other platforms.
💻 Users feel that work culture/ impact of work is not prominently shown on the website.
The product revamp took care of needs of both new players as well as pro players on respective platform.
The product revamp took care of needs of both new players as well as pro players on respective platform.
🎮 Lack of any interactive element in the candidate job search experience.
🎮 Lack of any interactive element in the candidate job search experience.
Defining Requirements
Reference Study
The existing website has an integration with MyNextHire(MNH) that allows Razorpay to post jobs which are then reflected in the current website.
Global fintech companies and their career pages were studied.
Global fintech companies and their career pages were studied.
Brainstorming
Concepts for increasing employee engagement, gameplay and using brand's elements were sketched out along with collating references.
Wireframing
Homepage
The homepage was crafted to offer potential candidates an insight into the brand’s values, culture, and growth opportunities. Multiple iterations were tested, exploring variations in content hierarchy and section order to optimize engagement.
Final Design
Previous Iterations
Final Design
Previous Iterations
Homepage aimed to give users (potential candidates) peak into the brand’s values and beliefs.
Journey or Metrics
Perks
Culture
Awards and achivements
Departments at Razorpay
Hiring Process
Blogs
Job search
Final Design
Previous Iterations
Department Specific Pages
These pages showcased the current work done by each department and how it will give the candidate learning opportunities.
These pages showcased the current work done by each department and how it will give the candidate learning opportunities.
💡 One major design decision we made in the department pages is to include✨ Easter Eggs✨ to check the attention to detail of potential candidates.
💡 One major design decision we made in the department pages is to include✨ Easter Eggs✨ to check the attention to detail of potential candidates.
The Easter Eggs added a fun, engaging element for candidates navigating multiple job applications, helping to build a personal connection with the brand.
From the company’s perspective, candidates who completed these hidden challenges were given priority in the hiring process. Each department featured role-specific Easter Eggs and tasks designed to assess relevant skills.
The Easter Eggs added a fun, engaging element for candidates navigating multiple job applications, helping to build a personal connection with the brand.
From the company’s perspective, candidates who completed these hidden challenges were given priority in the hiring process. Each department featured role-specific Easter Eggs and tasks designed to assess relevant skills.
Interface Design
The UI needed to reflect the brand keywords and still had to feel connected to the overall brand identity.
The UI needed to reflect the brand keywords and still had to feel connected to the overall brand identity.
Takeaways
✏️ To write is to design
I found a new joy of writing content that is clear, informative and in line with the brand tonality instead of writing dummy copy.
✏️ To write is to design
I found a new joy of writing content that is clear, informative and in line with the brand tonality instead of writing dummy copy.
Balancing user and business needs
A career microsite needs to strike a careful balance — while the company wants to showcase its culture and achievements, candidates are looking for reasons to apply. Designing for both perspectives builds trust and improves conversion.
Balancing user and business needs
A career microsite needs to strike a careful balance — while the company wants to showcase its culture and achievements, candidates are looking for reasons to apply. Designing for both perspectives builds trust and improves conversion.
🔑 Collaboration is the key
Joining any project mid-way demands thorough communication with the team. I went through documentations and never got scared to ask questions so that I am on the same page with everyone else.
The product revamp took care of needs of both new players as well as pro players on respective platform.
More Projects
More Projects
More Projects
Gamified career microsite to be employee centric
Razorpay is a leading Indian fintech company that offers end-to-end digital payment solutions, helping businesses process payments. Used by over 10 million businesses, Razorpay processes more than $90 billion in annualized payment volume.